• Your teeth are like a sponges…they absorb.

Wine, coffee, dark berries, and smoking are extremely active in staining teeth. Over time, the natural color of your teeth becomes darker due to these stains. These stains will never go away unless you actively remove them. Properly formulated teeth whitening works by absorbing into your teeth and gently pushing stains out through the pores.

• Teeth whitening does not damage your teeth.

Just like aggressive brushing of your teeth, abuse of any kind can be damaging. However, if used as instructed, professional teeth whitening is incredibly safe. The whitening process uses active ingredients to temporarily open pores in your teeth and lift stains. After each whitening session, your teeth naturally remineralize and rehydrate.

• Sensitivity after teeth whitening is normal.

Naturally sensitive teeth is most often due to genetics, thin enamel, or crack/damaged teeth. During the whitening process, it is completely normal for sensitivity to occur. The teeth become temporarily dehydrated which reduces their ability to insulate the nerve from changes in temperature. Sensitivity will disappear 12-36 hours after whitening. Dentists recommend a post-whitening fluoride treatment to nourish the teeth and promote rehydration.

• Laser or UV light teeth whitening is temporary.

Ultra-Violet(UV) light is a frequency of light that works by accelerating the whitening gel to act faster. This process is FDA regulated and only offered under dentist supervision. Further, the results are temporary and must still be maintained (avoiding colored foods,smoking etc. or repeat dental visits).

• Caps and veneers cannot be whitened

When artificial crowns and veneers are present, they are created to match the color of your surrounding teeth. The material is created a darker (or lighter) color and can never be changed. Caps and veneers will neither whiten nor stain. Teeth whitening will not damage dental work.

• Not everyone’s teeth can be perfectly white

Regardless of your stains, the natural color (and genetic makeup) of an individual’s teeth are set at birth. The only thing a whitening product can do is remove all the stains that have accumulated over time You’ll never know just how white your teeth can be until you try. We want to provide the world with that opportunity.